Sydney’s First Choice LinkedIn Lead Generation Specialists

High-Quality Business Leads In 30 Days Or Your Money Back

Established in 2018, we are local Aussie company who has helped sales teams, marketing managers and business owners in Sydney generate leads that actually convert into sales. Whilst we have clients all over the world we love working with Sydney companies and helping take their business to the next level!

If you are tired of:

  • Not knowing where your next lead is coming from.
  • Sinking an unholy number of hours into content creation, SEO, social media and other marketing channels with no success.
  • Being at the mercy of word-of-mouth marketing and referrals.

It’s time to take control of your lead generation.

As a tried-and-tested lead generation agency with countless happy clients who have enjoyed upwards of 1000% ROI on their investment, its safe to say that we know the B2B Lead generations space well (Just check out our reviews page).

We are experts at LinkedIn outbound marketing and running complete done-for-you lead generation campaigns.

Using our proven 4 step process developed from running thousands of campaigns we take care of your business’s entire outbound lead generation strategy on LinkedIn!

From optimising your presence through to finding potential clients, starting conversations and nurturing them through to booked discovery calls, we manage the entire process from start to finish (We even have a money back guarantee).

You can finally stop worrying about lead generation and focus on what you do best – running your business.

4 Steps To Generating High-Quality Leads On LinkedIn

We manage you or your team's LinkedIn profiles and generate conversations, leads and booked calls with your target customers.

Weeks 1-2

Step 1 – Find Your Ideal Clients

First we take the time to locate your exact target market on LinkedIn using Sales Navigator. We then organise them into separate campaign lists for split testing so we can identify your ideal market fit on LinkedIn.

Weeks 1-2

Step 2 – LinkedIn Profile And Strategy

We optimise your LinkedIn profile, value proposition and messaging so when we reach out to prospects it's instantly obvious how you add value to their bottom line and have them want to know more.

Week 2

Step 3 – Start Your Campaigns

We connect and drip feed a series of non-salesy messages aimed to get your prospects wanting to talk to you. We hand over conversations or scheduled calls with warm leads managed with our CRM for LinkedIn.

Week 2 Onward

Step 4 - Review & Optimise

We constantly review campaign data and optimise. We catch up regularly to ensure we are hitting KPIs and that you’re on track to get an ROI with a repeatable and scalable lead generating process on LinkedIn.

Frequently Asked Questions

Is this right for our business?

While it's always best to have a brief chat with us to help assess fit, the clients who get the best results generally meet the following criteria:

1. Service/Product Ready: You are already established with an existing client base/product offer, or you're ready to take your new product/service to market.

2. National/International Market Potential: You can service your clients nationally or internationally. We're best suited to partner with clients who have serious growth potential.

3. Hunger For Growth: Your business is hungry for more leads, more sales and serious growth!

4. High-Value Offer: Your CLV (customer lifetime value) or client subscription model is above $3000/year.

As mentioned, it's always best for us to have a friendly chat before making a definitive yes/no decision. We've gotten very good at knowing when it's likely to work or not, so we'll help you make the right decision over a short zoom call.

How are you different to other marketers?

We know it can be hard to trust new marketing partners. Here's why we're different and why clients choose us:

No Cookie-Cutter Approach

We don’t take a cookie-cutter approach. We work with fewer clients so we have more time to work on your business and so we can grow with you.

No Lock-In Contracts

We don’t need lock-in contracts to make you stay. We're certain you'll want to stick around, although rest assured you're free to cancel at any time.

30-Day Money-Back Guarantee

“Win/Win” is a core value here at, which is why we offer a 30-day money back guarantee on our monthly retainer. This forces us to only sign customers who we think will be a great fit and we are sure will have great results.

Will you be speaking to prospects on my behalf?

Yes, we want to free up your time and scale up your lead generation efforts. To ensure we represent your voice effectively we only use preapproved scripts and templates that are developed during our strategy phase.

How much time will this take me?

Our approach requires considerably less time when compared to many other available lead generation tactics, such as networking, attending trade shows, paid advertising, search engine optimisation, email marketing, etc. Our initial meeting is up to 60 minutes. After that, you can expect to spend anywhere from 5-20 minutes per day responding to and nurturing the leads handed off to you.

Do you have a money-back guarantee?

“Win/Win” is a core value here at, which is why we offer a 30-day money back guarantee on our monthly retainer. This forces us to only sign customers who we think will be a great fit and we are sure will have great results.

Do you service Globally?

Yes we do! We have clients all over the world helping them find local clients as well tapping into international markets. Check out our testimonials for examples. 

Book A Call With Us To Learn How To Grow Your Business With LinkedIn

What We Will Discuss On This Call

We like to keep our calls very casual with no high pressure sales strategies. During our call we will get a solid understanding of your offer, share our strategies and whether or not they would be a good fit for your business.

In excess of $1.2 to $1.3 million in the pipeline!

Matt Armour

Founder and CEO, Bidio / Procure Spot

We've been working with B2B Leads for nearly eight months now. We weren't sure how it would go, given how competitive the online web development and branding space is, but we were committed to giving it a good crack. Ecstatic to say we've brought on new projects worth over $100K, with more in the pipeline - great return on our investment. Thanks, B2B Leads!

Raeleen Robertson

Founder | Managing Director, Mettro

Direct ROI pushing 4-5X... But it's also given me the headspace to pay attention to my other lead generation strategies.

Gavin Tye

Founder and CEO, Sales Market Fit

I’m pleased to recommend B2Blead’s services. Their well-structured methodology effectively connects with customers who might otherwise be unreachable. Thanks to the leads they’ve provided, I’ve secured two new clients in my first two months and established valuable relationships that have led to repeat business. B2BLeads is an invaluable resource for expanding your customer base beyond word-of-mouth referrals.

Peter Abela

Principal, Abela Advisory

My return on investment is… 100 fold shall we say! We’ve got some extremely large deals with some extremely large and iconic organisations.

Katrina Macdermid

ITIL Trainer & Consultant

We've been using B2B Leads to promote our Executive Masterminds. Our audience is C-suite executives and CEO's at large organisations. They've been able to identify and connect with executives around Australia that we didn't previously have access to and have added to the quality of our Mastermind groups. We've seen a great ROI on our work with B2B Leads.

Jack Karikas

Co-Founder, The Mentor List

Once we had the formula, clients just came on board. Almost had 1 a week and there was 1 week where I onboarded 3!

James Smith

Managing Consultant

I first started working with the B2B leads team to help me build a more predictable sales process for my online training program for Change Managers. In 3 months we've generated nearly $30k and it's freed up my time dramatically which I can put back into helping my clients. Ryan and his team are always open to suggestions, quick to respond and great to work with. Definitely recommend 🙂

Jane Waterson

Founder and Change Director, Delta Mash

7.5X Return and still growing!

Brendan Lewis

Co-Founder & Director, Searchbox

As a relatively new HR practice, we weren’t sure how well the B2BLead's approach would work for our business. To my surprise within the first few days they had already booked meetings into my calendar with potential clients. Even starting at a relatively quiet time of year (Xmas) didn’t seem to matter with 16 calls booked, our first sale and many more in the pipeline after just the first month. Highly recommend the B2B Leads team.

Jane Save

Director, The Save Group

When I went down into the details I actually found that you guys were doing it a lot better than what we were doing, and we were already very successful at what we were doing too!

Chris Harasty

Director, Harasty Consulting

We’ve been really impressed with the quality of interest generated by B2B Leads through their LinkedIn lead generation campaign. It has allowed us to begin discussions with several high-profile prospects, whom we know we can help, but previously have struggled to start a conversation. B2B Leads has helped us to do just that and we have seen a return on our investment within the first 3-months of our campaign.

Shaun Ryan

Director, About Today

It's really made a difference for us, in bringing in leads and it's shown even just recently through a record number of sales within the business.

Steve Ebejer

Managing Director, Culture Solutions

I have been using B2B Leads for the last 12 months and their service is well worth every dollar spent. B2B Leads have been useful in providing me with relevant leads in the industries that I am targeting. As a result, I have reduced my time spent cold calling and now instead spend that time meeting with warm prospects converting them to clients.

David Palummo

National Business Development Manager, BizPay

Far outdid anything we've done in 2 decades!

Joe Roberts

The Skid Row CEO, Joe Roberts Speaking Inc.

I've used other LinkedIn marketing companies in the past and even had some success doing it myself but am happy to say B2B Leads have provided our Bookkeeping and accounting firm with the best option when it comes to lead generation. They have helped us to bring on 1 new client each month since starting and they have been super helpful and flexible with changes and updates plus they've given me a lot of my time back to focus on other more exciting things in the business. I highly recommend working with B2B Leads.

Simon Birdsall

Director & Principal Advisor, Accounts On Point

The people that we get on a call, they are the target market, and that's where you guys do a really good job!

Emma McQueen

Director, Emma McQueen Pty Ltd

Ryan's system for strengthening your LI profile and generating leads is second only to his dedication to excellent service that gets results. I have been so impressed by Ryan's professionalism and his uncanny knack of creating systems which make generating leads easier, faster and more effective. Could not recommend Ryan more highly

Kerry Anne Nelson

Owner/Director, Operation Verve

1000% + return on investment, working with Ryan has been extremely beneficial to my business

Trent Butler


B2B Leads set expectations and then delivered on those immediately. The proof is in the pudding, we’re about 3 months in working with B2BLeads and we’ve converted business that’s approaching $30K! (See full case study).

Mike Loft

General Manager, Con-Sol, AV and Event Management Solutions

3-4X ROI and only a couple months in!

Jamie Patridge

Founder, Uplift Sales

I've been active on LinkedIn for over a decade but didn't have a consistent approach to connecting with high-potential prospects through the platform. Since partnering with B2B Leads two years ago, we have achieved a >5x return on our work together. I would highly recommend them to anyone who needs assistance in sourcing new leads for their business.

Joel Bennett

Owner, Veel Hoeden Consulting

70% of my new clients came directly from LinkedIn!

Matt Heywood

Owner, Lance IT

We previously used another lead gen service before working with Ryan and did not have much luck getting quality leads. Where Ryan stood out was his focus on not just getting connections, but getting the right connections and generating actual calls with qualified leads. Thanks Ryan! ?

Daniel Hanna

Solution Expert, Lookup - Making IT Simple

Working with Ryan has enabled me to triple my client base. In addition, I was able to increase my price as well because as I started to optimize and spend less time on prospecting I was able to put more time into my coaching clients and offer them more value.

Jon Chintanaroad

Founder, Recruiting Accelerator

Before starting my campaign with Ryan I was nervous about reaching out to so many people I didn't know over LinkedIn. Ryan's processes made it easy to manage and his approach actually got complete strangers engaged in real conversations. By the end of the first month I'd booked over 10 calls and had many more text conversations with my exact target market. I also made meaningful personal connections with people whose interests perfectly aligned with my business, including meeting with a perfect potential business partner. Thanks Ryan!
Warren Rerden

Owner, Writer Click

I've had a number of conversations that have lead to warm leads and actual clients!

Ben Farrow


Ryan Caswell is an awesome human! He brings simplicity and storytelling to the learning experience. An expert in the field, I'd recommend this man to lead you into battle sourcing solid prospects for your business.

Warren Kennard

Owner/Director, Cahoot Learning

Great conversations with amazing entrepreneurs... 6 amazing calls for potential projects... Its definitely been a great way to connect with my community without having to be there physically.

Bianca Raby

Owner, Oppida

I met Ryan through LinkedIn and engaged him to help me with lead generation and expanding my network to promote my technology consulting business. Ryan’s main strength is his understanding of LinkedIn and marketing and sales as a subject across many types of businesses. As a result he was able to help me expand my network and setup meetings with potential clients in an ethical and professional manner. Ryan’s primary focus is the benefit of his clients and he is very structured and diligent in his approach. I recommend Ryan to anyone who is looking to build their network and expand their business.

Janak Mistry

Owner, Poseidon Consulting Solutions

In 2 weeks we achieved the same as 6 months worth of cold sales calls and emails.... High value leads, including 2 executives at multi billion dollar companies

Peter Iansek

Co-Founder & CEO, Operative Intelligence

We've been working with Ryan for 4 months now and in that time he has helped us generate over 1600 connections, and more than 300 engaged conversations with our exact target market. It's been a great way to connect and engage directly with our end users. Thanks Ryan!

Ben Vagg

Global Product Manager, Datamine Software - Software Solutions for Every Stage of Mining

We're only 2 weeks in but had a fairly good response already. I've had 2 scheduled phone calls withing the first week and a half and signed up our first client this week and most likely going to sign up our second client tomorrow (already confirmed). 

Adam Tripodi

Managing Director, Sleek Websites and Online Marketing

Ryan helped me successfully transform my approach to lead generation and content marketing on LinkedIn. The results in my specialised organisational psychology practice speak for themselves.

Margaret Beaton

Organisational psychologist | Leading executive coach, Beaton Executive Coaching

B2B Leads are the first marketing company I’ve come across where we’ve succeeded in generating great quality leads that we’ve successfully converted into sales. For a reasonably low cost, we really felt like our downside business risk was protected such that we had nothing to lose (See full case study).

Richard Marshall

Director & Owner, BM Online - NetSuite Solution Provider

Personable, knowledgeable, pleasant to work with. Ryan is the person to go to for everything LinkedIn Lead Generation as well as digital marketing and frontend technology.

Alice Xiyue Hu


"One of the things that's been fantastic about the B2B Lead machine is the return on investment... It's a very small cost relatively... In the past I've always employed a business development manager and if you get a good one your typically looking at $70k + commission. When you look at the results they're returning as opposed to this, they're really comparable."

Anthony Muscat

Managing Director, Code Brewery

I have been working with Ryan for some time now and I can confidently say that he delivers on his commitment. Ryan takes his time to understand your industry/audience before giving a marketing strategy. I am quite happy with the results I have received so far and I highly recommend Ryan to all business owners who are serious about growing their businesses.

Mona Zia

Founding Director, Avant Tech - Web Dev, Software & App Development

Working together with Ryan I managed to get results moving along fairly quickly and was quite surprised. I had at least two to three conversations booked almost every day after I got the ball rolling and I had to slow my process down a little to keep up! I’ve generated many new, absolutely fantastic clients and got a great ROI from working together. In addition to clients, I've made great connections across the platform so I am able to help connect people as well! Thanks Ryan!

Jon Mak

President, Making Better Bids

I came to work with Ryan as were having trouble building a reliable, systemised strategy to build relationships with new potential clients online. Ryan, with his systematic approach to the exploitation of the LinkedIn platform, coupled with a high degree of automation and measurement has helped ensure we consistently feed our pipeline with targeted, high-value prospects. Thanks, Ryan

David Hodes

Founder & CEO, Ensemble Consulting Group

I can honestly say hand on heart that I spent years looking at different lead generation program and systems and seriously spent a lot of time and money. Using his system I have been able to generate new business through Social Media. The course was totally worthwhile and the post course support helped me consolidate what I learned. Not like other courses where they love you and leave you. Ryan and's program has certainly the best one! Thank you Ryan.

Richard Milland

Owner, The CRM House

Ryan is the go to expert for B2B lead generation. He is honest and his support is immaculate. His results based payment plan works and generates great return on investment! I highly recommend Ryan to anybody looking to generate more leads!


Founder & CEO, Founder's GO2

Ryan helped us setup a lean lead gen process for our sales team which has them booking consistent demos each week. Its been a great way to find new leads and also experiment and AB test different markets. Highly recommend Ryan for anyone looking to generate more leads and optimise their marketing messaging.

Martin Schwall

Sales Director,

When we first started working with Ryan I had a my doubts, we have a very technical product and had struggled to communicate the value or get in front of the right people in the past. To my surprise Ryan's approach was not pushy at all and got straight the right decision makers and technical users and had them booking calls without constant prompting. We've already had 9 calls with very relevant prospects and got some very valuable feedback on our product. Thanks Ryan.

Brenton Ford

Chief Vision Officer, ServerTribe

It really does all the legwork for you and is very easy to systematise... I have leads coming through on a weekly basis.

Bobby Semple


Ryan is a clear, articulate presenter of all things LinkedIn. Full of great value ideas - simple but effective tips and concepts. And, a very genuine guy.

Michael Royal

Finance Specialist, BIR Solutions

Within about 24 hours of starting the campaign we started receiving leads

Kirrily Dear

Founder, Eyes Wide Open

I worked with Ryan to discover the people in my very niche market and reach out to them in a way that didn't feel spammy or salesy, and it worked! I gained over a thousand new connections, and have started many great conversations with potential clients. Ryan was helpful, considerate, and worked hard to understand my business. He didn't just trot out a standard template, but tailored the messaging specially for my audience. He always answered my questions clearly, and was a pleasure to work with. Highly recommend - this was one of my top three investments over all the years of my business!

Karen O'Brien

Owner, Setting Up Shop

While it is focused on LinkedIn, it is really about turning marketing principals into practical steps that enable you to develop direct face to face relationships with potential clients.

Tim Pilbrow

Owner, Social Context

In the first 2 months working with Ryan, I had over 50 promising conversations with potential clients, conducted 5 face to face meetings with more in the pipeline and got a foot in the door in a new industry. Ryan was not just helping me to connect with clients, but is also very interested in my business and helped and advised me to think more creatively on how to grow my business. Can certainly recommend his service and professionalism!

Paul Peter

Owner, Auxilium One - Risk Management Services

Ryan has changed our business so much by providing consistent and qualified leads for minimal effort!


Owner/Operator, Astro Brisbane

Ryan is wonderful to work with. He is patient and great at helping to get and keep you on track. I would recommend him to any business owner who wants to boost their client engagement.

Emmanuella Grace

Voice and Performance Coach, Find Your Voice

Over the space of a few months working with Ryan we've increased our organic lead generation by over 1200% from less than 1 lead per month to 12+ leads per month. We have already made our money back in sales within 4 months of working with Ryan. Pretty stoked about that.


Owner/Operator, Aquasafe Pool Nets

One my best recent decisions has been to start working with Ryan Caswell and his semi-automated LinkedIn B2B lead generation service. Not only is Ryan a pleasure to  deal with, his process yields results beyond what we had hoped for in the 3-month campaign. We’ll be back for more!

Dr George Beaton

Executive Chairman, beaton - Voice of Your Clients

Its been an absolutely phenomenal campaign!

Peter Dubiaz

CEO, Enviro Frontier

If you need leads and you want a system that really delivers, then Ryan should be your first point of call. As an expert in both lead generation and the LinkedIn platform as a whole, it’s extremely helpful to have Ryan on your side. He helps you figure out how to build your profile, get engagement, fine tune your outreach strategy and automate parts of the process that are otherwise highly time consuming. And he’s a great guy to work with – steady, smart, down to earth, and best of all, a no-BS kind of guy.

Brad Monaghan

Managing Director, Revenue Builder

Ryan is the king of B2B lead generation on LinkedIn. His program helps connect all the elements required to make meaningful connections on LinkedIn.

For our business, LinkedIn is a fantastic area for connecting with potential clients such as school teachers and architects.

Thanks so much to Ryan for all your help! I highly recommend B2B Leads for any businesses looking to grow 🙂

Matt McComb

Managing Director, Discovery Climbing

B2B Leads are taking their work very seriously, responsibly and diligently and I’m not waiting on B2B Leads to move, they are hands on and I never have to question whether or not they are getting things done...I see the results all the time, it’s just consistently ongoing and it’s obvious they are providing us such great service. There is no doubting that B2B Leads would provide another client the same level of service (See full recruitment case study here).

Maja Petrović

Lead Talent Manager, True Virtual

You know how I ended up working with Ryan? Because he contacted me on LinkedIn! He practices what he preaches. It always feels a bit of a risk to actually go for a 'help you on social media' character...he turned out to be a legit, decent human who listened a lot, and only brought out his signficant expertise once he understood how he could help. As much as his systems are both useful and down-to-earth, I found as much value in his willingness to offer ad hoc advice and just generally help with questions across wording, technology and presentation. My goal was to increase presence so my content and ideas could reach more people. His confident advice helped me to get focussed, and I now have a rapidly growing LinkedIn presence as well as a locked in work ethic around production. If you're on the fence on whether to take the plunge and get Ryan's advice...just do it. You'll get your money's worth just by watching how he goes about it!

Adam Thompson

Owner/Director, Thompson Organisations

I am Taisa from True Virtual and we offer 3D media solutions for businesses, I met Ryan at a networking event and we started working together about 6 months ago, Ryan has been great, we have implemented a great marketing strategy for True Virtual and I am starting to see the results in terms of lead generation and conversions, Ryan is really accommodating of my business needs, and really open to suggestions. He is always willing to help and will jump at things straight away to get them done, I want to say a big thank you to Ryan and his team and looking forward to working together in the new year!

Taisa Morassi

Owner/Operator, True Virtual