WHAT WE DO
Want to close more deals with high value business leaders and hard to reach professionals?
WE BUILD YOU A SYSTEM THAT FILLS YOUR TEAM'S CALENDAR WITH QUALITY B2B SALES CALLS EACH MONTH
STEP 1
(1-2 weeks)
WE DEVELOP YOUR LEAD GEN STRATEGY
During our setup and strategy phase, we take a deep dive into your target market, what sets you apart, and why your clients choose you. From there, we develop all the necessary assets for a successful lead generation campaign with LinkedIn (IMPORTANT - we will need access to at least 1 team members LinkedIn profile with Sales Navigator activated).
More Details?
If you decide to work with us, the first step is to schedule a 1-hour onboarding session with our customer success team. Before this session, we’ll ask you to complete a short survey to provide key details, ensuring we’re fully prepared for your onboarding.
Our Team
You'll work closely with a dedicated local customer success specialist while benefiting from the collective expertise of our entire team. Every member is a LinkedIn and B2B lead generation expert, collaborating regularly to share insights, refine strategies, and stay ahead of market trends.
What to Expect in Onboarding
During our first session, we’ll:
✔️ Identify the LinkedIn profile we’ll use for outreach and secure account access
✔️ Ensure LinkedIn's Sales Navigator subscription is setup (Costs approximately $100/m)
✔️ Define your target market, value proposition, and key differentiators.
✔️ Share our expertise on what’s working best on LinkedIn right now.
✔️ Understand your business goals to develop a strategic LinkedIn approach that aligns with your objectives.
Within one week, we’ll return with all deliverables ready for your review.
Timeframe
Onboarding typically takes 1-4 weeks, depending on feedback. We won’t launch until you’re completely comfortable with the copy and strategy. During busy periods, it may take up to four weeks to schedule your onboarding session, as we ensure every client gets the full attention needed for success.
What’s Included
✅ 1-hour onboarding strategy session (+ additional meetings as needed)
✅ Ideal client research & segmentation using LinkedIn Sales Navigator
✅ LinkedIn profile optimisation (Summary, Headline, Background image, and key updates for better visibility)
✅ LinkedIn company page optimisation (About section, Background image)
✅ LinkedIn outreach scripts tailored to each campaign and target market
✅ LinkedIn nurturing scripts for continuing conversations beyond the first engagement
✅ Email scripts for transitioning conversations from LinkedIn to email and sales
$2,000
($0 if paying 3 months upfront)
(+GST)
STEP 2
(3 Months)
BUILD/RUN/TEST/OPTIMISE YOUR LEAD GEN SYSTEM
Once everything is approved, we launch your campaigns, reaching out to new prospects through your LinkedIn profile, We meet regularly to fine-tune the strategy and build you a repeatable system that consistently generates 5–10 high-quality booked sales calls a month with a conversion rate of 10–30% (per LinkedIn Profile).
More Details?
Campaign Launch & Management
Once all assets are developed and approved, we’re ready to launch. From that point on, we handle everything, from initial outreach to follow-ups, lead nurturing, and booking sales appointments.
We manage the process through our custom-built CRM system designed specifically for LinkedIn outbound. If you're already using a CRM, we can integrate with your systems and processes. While LinkedIn is our primary focus, we may also introduce warm outbound calling if it makes sense for your target market or they're less active on LinkedIn.
How Many Messages Are Being Sent
Each LinkedIn profile has a weekly limit on connection requests. Based on how many people accept, we then engage them with a tailored sequence of messages, follow-ups, and in some cases, warm calls.
As a general guide, per profile each month we typically see:
-
800–1,000 connection requests sent
-
200–500 new connections made
-
400–1,000 follow-up messages and manually nurtured conversations
Timeline
Once campaigns go live, we schedule an early follow-up to review initial data and make refinements. After that, we meet every two weeks to review performance, lead quality, and make any backend adjustments as needed.
We recommend a 3-month initial commitment. Some campaigns perform straight away (we’ve had clients book meetings and close sales within the first week), while others (especially in competitive industries) require more testing to find the right approach. We’re experts at troubleshooting tricky campaigns.
Outcomes
Our goal is to build a repeatable system that books at least 5+ high-quality sales calls per month per profile, with 10%–30% of those converting to sales depending on your offer and sales process.
$2,500/m
(+GST)
STEP 3
(Monthly)
HANDOVER, MANAGER OR SCALE
Once we've developed a winning formula, we offer flexible options to either scale up or reduce costs, tailored to your goals, resources, and priorities. If you have the capacity, this is also a great opportunity to scale the approach across multiple team members, bringing down your cost per lead as we grow (See more details below).
We can also explore adding other channels and content marketing to boost lead volume, build brand recognition, and attract higher-value clients.
DONE FOR YOU
Once everything is working, we can continue managing the system and booking meetings for you or your team.
More Details?
| Profiles Managed | Cost / Profile |
| 1 | $2.5k+GST |
| 2 | $2k+GST |
| 3-5 | $1.5k+GST |
| 6+ | $1.25k+GST |
$2.5k/m
Per LinkedIn Profile
(+GST)
DONE WITH YOU
We’ll continue managing and optimising your campaigns, while your team takes over the LinkedIn inbox and lead nurturing to maintain personal engagement.
More Details?
| Profiles Managed | Cost / Profile |
| 1 | $1.5k+GST |
| 2 | $1.2k+GST |
| 3-5 | $1k+GST |
| 6+ | $750+GST |
$1.5k/m
Per LinkedIn Profile
(+GST)
HANDOVER
We maintain the entire lead gen ecosystem and offer support as needed, while handing over campaign setup and management to your team.
More Details?
| Profiles Managed | Cost / Profile |
| 1 | $500+GST |
| 2 | $300+GST |
| 3-5 | $250+GST |
| 6+ | $200+GST |
$500/m
Per LinkedIn Profile
(+GST)
HOW TO GET STARTED?
SIMPLY BOOK IN YOUR ONBOARDING SESSION AND WE'LL REACH OUT WITH THE NEXT STEPS TO HELP US PREPARE
CASE STUDIES
SEE WHAT OUR CLIENTS SAY ABOUT WORKING WITH US
JOEL BENNET
Leadership Development Consulting
"Since partnering with B2B Leads two years ago, we have achieved a >5x return on our work together. I would highly recommend them to anyone who needs assistance in sourcing new leads for their business."
More Details
Our work with Joel reflects a common scenario for our clients: long sales cycles, large deal sizes, and services that can be challenging to create urgency around. In the beginning, we worked closely to develop a tailored process before scaling back our input and costs. This approach allowed us to sustain lead generation long enough to navigate lengthy sales cycles. We’ve been successfully working together since 2022.
MATT ARMOUR
Bid Management Consultants
“In excess of $1.2 to $1.3 million in the pipeline!”
Watch Interview
Matt joined us in 2022 after several initial discussions and a bit of hesitation to get started (a common scenario). Soon after we kicked things off, we helped close over $200k in deals within the first few months and built a pipeline exceeding $1M. For over two years now, we’ve been managing all of Matt’s lead generation efforts, delivering consistent results and growth.
DR Richard Chambers
Performance, Wellbeing & Leadership Expert
“Currently negotiating a contract worth $100k which will be my biggest contract and I’m super excited about it!”
Watch Testimonial
FAQs
How many people will you reach out to?
As a general rule, we reach out to or invite 200 new people per week on LinkedIn. Depending on the number of connections and the service package you choose, we will also send a series of LinkedIn messages to new connections over 30 days, follow up with those who reply, and engage with others via email or phone as needed.
Our outreach volume is primarily limited by LinkedIn's weekly invitation cap (200 invites per profile). To increase outreach and engagement, we can expand the service to multiple LinkedIn profiles and explore additional options like content marketing or LinkedIn paid advertising.
Can’t I do this myself? What's the advantage in getting you to do this?
You can absolutely do this yourself (and we can even provide you with all the training materials if you’d like to give it a go). It’s similar to repairing your own car instead of taking it to a mechanic. The real question is: where is your time best spent? Is it more valuable to let a specialized agency, with a dedicated team that does this all day, handle it for you, rather than navigating the hurdles of learning and executing it yourself?
Even after we’ve developed and fine-tuned the process, if you decide to bring it in-house, we can hand everything over to you. It’s your process, and we’re happy to ensure a smooth transition.
Will this work for me?
Lead generation is challenging, if it were easy, we wouldn’t exist. Every business presents unique opportunities and challenges, so it’s crucial to approach this process with clarity about what solving lead generation means for your business and what you’re willing to invest to achieve it.
To give you peace of mind, we offer a 30-day money-back guarantee on the monthly retainer during the first month of running your campaigns. This ensures we have skin in the game too.
If we haven’t developed a process for booking qualified calls by month 3, we will extend our services free of charge for a month to provide more time to test and learn.
While lead generation depends on variables sometimes outside of our control, you will walk away further along in your lead generation journey, with valuable data, insights, and a clear understanding of what to focus on next to grow your business.
MORE CASE STUDIES
SEE WHAT OUR CLIENTS SAY ABOUT WORKING WITH US
In excess of $1.2 to $1.3 million in the pipeline!
Currently negotiating a contract worth $100k which will be my biggest contract and I'm super excited about it!
There's quite an intensive process of very quickly getting up to speed with who are our customers and understanding how to reach out to them in a way that is not intrusive but very professional... Within the first month the process has more than paid for itself.
"There really is something unique about how B2B Leads does the positioning...17 calls in October alone!"
"I've had some good leads and closed some deals with new clients and I know that there are more out there."
"Results have been really positive… Having those leads come through B2B Leads and being able to convert them has been a real confidence boost."
"Definitely increased the number of connections and meetings I've had and some new customers coming on board as a result"
We've been working with B2B Leads for nearly eight months now. We weren't sure how it would go, given how competitive the online web development and branding space is, but we were committed to giving it a good crack. Ecstatic to say we've brought on new projects worth over $100K, with more in the pipeline - great return on our investment. Thanks, B2B Leads!
Direct ROI pushing 4-5X... But it's also given me the headspace to pay attention to my other lead generation strategies.
I’m pleased to recommend B2Blead’s services. Their well-structured methodology effectively connects with customers who might otherwise be unreachable. Thanks to the leads they’ve provided, I’ve secured two new clients in my first two months and established valuable relationships that have led to repeat business. B2BLeads is an invaluable resource for expanding your customer base beyond word-of-mouth referrals.
Every meeting I have had that was generated by B2B Leads has been very positive, several have already said that they want to get underway. It’s terrific!
We've been using B2B Leads to promote our Executive Masterminds. Our audience is C-suite executives and CEO's at large organisations. They've been able to identify and connect with executives around Australia that we didn't previously have access to and have added to the quality of our Mastermind groups. We've seen a great ROI on our work with B2B Leads.
My return on investment is… 100 fold shall we say! We’ve got some extremely large deals with some extremely large and iconic organisations.
I first started working with the B2B leads team to help me build a more predictable sales process for my online training program for Change Managers. In 3 months we've generated nearly $30k and it's freed up my time dramatically which I can put back into helping my clients. Ryan and his team are always open to suggestions, quick to respond and great to work with. Definitely recommend 🙂
Once we had the formula, clients just came on board. Almost had 1 a week and there was 1 week where I onboarded 3!
Before working with B2B Leads, I struggled to set up an efficient system for generating targeted leads on LinkedIn. Their service has made the process so much easier—they handle all the connection work, and I receive a weekly list of LinkedIn connections that match my target audience. It's been a game-changer for my business, and I would highly recommend them to anyone looking for quality LinkedIn lead generation.
7.5X Return and still growing!
As a relatively new HR practice, we weren’t sure how well the B2BLead's approach would work for our business. To my surprise within the first few days they had already booked meetings into my calendar with potential clients. Even starting at a relatively quiet time of year (Xmas) didn’t seem to matter with 16 calls booked, our first sale and many more in the pipeline after just the first month. Highly recommend the B2B Leads team.
We’ve been really impressed with the quality of interest generated by B2B Leads through their LinkedIn lead generation campaign. It has allowed us to begin discussions with several high-profile prospects, whom we know we can help, but previously have struggled to start a conversation. B2B Leads has helped us to do just that and we have seen a return on our investment within the first 3-months of our campaign.
It's really made a difference for us, in bringing in leads and it's shown even just recently through a record number of sales within the business.
I have been using B2B Leads for the last 12 months and their service is well worth every dollar spent. B2B Leads have been useful in providing me with relevant leads in the industries that I am targeting. As a result, I have reduced my time spent cold calling and now instead spend that time meeting with warm prospects converting them to clients.
Far outdid anything we've done in 2 decades!
I've used other LinkedIn marketing companies in the past and even had some success doing it myself but am happy to say B2B Leads have provided our Bookkeeping and accounting firm with the best option when it comes to lead generation. They have helped us to bring on 1 new client each month since starting and they have been super helpful and flexible with changes and updates plus they've given me a lot of my time back to focus on other more exciting things in the business. I highly recommend working with B2B Leads.
The people that we get on a call, they are the target market, and that's where you guys do a really good job!
Ryan's system for strengthening your LI profile and generating leads is second only to his dedication to excellent service that gets results. I have been so impressed by Ryan's professionalism and his uncanny knack of creating systems which make generating leads easier, faster and more effective. Could not recommend Ryan more highly
1000% + return on investment, working with Ryan has been extremely beneficial to my business
B2B Leads set expectations and then delivered on those immediately. The proof is in the pudding, we’re about 3 months in working with B2BLeads and we’ve converted business that’s approaching $30K! (See full case study).
3-4X ROI and only a couple months in!
I've been active on LinkedIn for over a decade but didn't have a consistent approach to connecting with high-potential prospects through the platform. Since partnering with B2B Leads two years ago, we have achieved a >5x return on our work together. I would highly recommend them to anyone who needs assistance in sourcing new leads for their business.
70% of my new clients came directly from LinkedIn!
We previously used another lead gen service before working with Ryan and did not have much luck getting quality leads. Where Ryan stood out was his focus on not just getting connections, but getting the right connections and generating actual calls with qualified leads. Thanks Ryan! ?
Working with Ryan has enabled me to triple my client base. In addition, I was able to increase my price as well because as I started to optimize and spend less time on prospecting I was able to put more time into my coaching clients and offer them more value.
I've had a number of conversations that have lead to warm leads and actual clients!
Ryan Caswell is an awesome human! He brings simplicity and storytelling to the learning experience. An expert in the field, I'd recommend this man to lead you into battle sourcing solid prospects for your business.
Great conversations with amazing entrepreneurs... 6 amazing calls for potential projects... Its definitely been a great way to connect with my community without having to be there physically.
I met Ryan through LinkedIn and engaged him to help me with lead generation and expanding my network to promote my technology consulting business. Ryan’s main strength is his understanding of LinkedIn and marketing and sales as a subject across many types of businesses. As a result he was able to help me expand my network and setup meetings with potential clients in an ethical and professional manner. Ryan’s primary focus is the benefit of his clients and he is very structured and diligent in his approach. I recommend Ryan to anyone who is looking to build their network and expand their business.
In 2 weeks we achieved the same as 6 months worth of cold sales calls and emails.... High value leads, including 2 executives at multi billion dollar companies
We've been working with Ryan for 4 months now and in that time he has helped us generate over 1600 connections, and more than 300 engaged conversations with our exact target market. It's been a great way to connect and engage directly with our end users. Thanks Ryan!
We're only 2 weeks in but had a fairly good response already. I've had 2 scheduled phone calls withing the first week and a half and signed up our first client this week and most likely going to sign up our second client tomorrow (already confirmed).
Ryan helped me successfully transform my approach to lead generation and content marketing on LinkedIn. The results in my specialised organisational psychology practice speak for themselves.
B2B Leads are the first marketing company I’ve come across where we’ve succeeded in generating great quality leads that we’ve successfully converted into sales. For a reasonably low cost, we really felt like our downside business risk was protected such that we had nothing to lose (See full case study).
Personable, knowledgeable, pleasant to work with. Ryan is the person to go to for everything LinkedIn Lead Generation as well as digital marketing and frontend technology.
"One of the things that's been fantastic about the B2B Lead machine is the return on investment... It's a very small cost relatively... In the past I've always employed a business development manager and if you get a good one your typically looking at $70k + commission. When you look at the results they're returning as opposed to this, they're really comparable."
I have been working with Ryan for some time now and I can confidently say that he delivers on his commitment. Ryan takes his time to understand your industry/audience before giving a marketing strategy. I am quite happy with the results I have received so far and I highly recommend Ryan to all business owners who are serious about growing their businesses.
Working together with Ryan I managed to get results moving along fairly quickly and was quite surprised. I had at least two to three conversations booked almost every day after I got the ball rolling and I had to slow my process down a little to keep up! I’ve generated many new, absolutely fantastic clients and got a great ROI from working together. In addition to clients, I've made great connections across the platform so I am able to help connect people as well! Thanks Ryan!
I came to work with Ryan as were having trouble building a reliable, systemised strategy to build relationships with new potential clients online. Ryan, with his systematic approach to the exploitation of the LinkedIn platform, coupled with a high degree of automation and measurement has helped ensure we consistently feed our pipeline with targeted, high-value prospects. Thanks, Ryan
I can honestly say hand on heart that I spent years looking at different lead generation program and systems and seriously spent a lot of time and money. Using his system I have been able to generate new business through Social Media. The course was totally worthwhile and the post course support helped me consolidate what I learned. Not like other courses where they love you and leave you. Ryan and B2Blead.com's program has certainly the best one! Thank you Ryan.
Ryan is the go to expert for B2B lead generation. He is honest and his support is immaculate. His results based payment plan works and generates great return on investment! I highly recommend Ryan to anybody looking to generate more leads!
Ryan helped us setup a lean lead gen process for our sales team which has them booking consistent demos each week. Its been a great way to find new leads and also experiment and AB test different markets. Highly recommend Ryan for anyone looking to generate more leads and optimise their marketing messaging.
I would highly recommend Ryan and his B2B Linkedin outreach program. I implemented his systems a few years back which has resulted in some great success winning new business.
When we first started working with Ryan I had a my doubts, we have a very technical product and had struggled to communicate the value or get in front of the right people in the past. To my surprise Ryan's approach was not pushy at all and got straight the right decision makers and technical users and had them booking calls without constant prompting. We've already had 9 calls with very relevant prospects and got some very valuable feedback on our product. Thanks Ryan.
It really does all the legwork for you and is very easy to systematise... I have leads coming through on a weekly basis.
Ryan is a clear, articulate presenter of all things LinkedIn. Full of great value ideas - simple but effective tips and concepts. And, a very genuine guy.
Within about 24 hours of starting the campaign we started receiving leads
I worked with Ryan to discover the people in my very niche market and reach out to them in a way that didn't feel spammy or salesy, and it worked! I gained over a thousand new connections, and have started many great conversations with potential clients. Ryan was helpful, considerate, and worked hard to understand my business. He didn't just trot out a standard template, but tailored the messaging specially for my audience. He always answered my questions clearly, and was a pleasure to work with. Highly recommend - this was one of my top three investments over all the years of my business!
While it is focused on LinkedIn, it is really about turning marketing principals into practical steps that enable you to develop direct face to face relationships with potential clients.
In the first 2 months working with Ryan, I had over 50 promising conversations with potential clients, conducted 5 face to face meetings with more in the pipeline and got a foot in the door in a new industry. Ryan was not just helping me to connect with clients, but is also very interested in my business and helped and advised me to think more creatively on how to grow my business. Can certainly recommend his service and professionalism!
Ryan has changed our business so much by providing consistent and qualified leads for minimal effort!
Ryan is wonderful to work with. He is patient and great at helping to get and keep you on track. I would recommend him to any business owner who wants to boost their client engagement.
Over the space of a few months working with Ryan we've increased our organic lead generation by over 1200% from less than 1 lead per month to 12+ leads per month. We have already made our money back in sales within 4 months of working with Ryan. Pretty stoked about that.
One my best recent decisions has been to start working with Ryan Caswell and his semi-automated LinkedIn B2B lead generation service. Not only is Ryan a pleasure to deal with, his process yields results beyond what we had hoped for in the 3-month campaign. We’ll be back for more!
Its been an absolutely phenomenal campaign!
If you need leads and you want a system that really delivers, then Ryan should be your first point of call. As an expert in both lead generation and the LinkedIn platform as a whole, it’s extremely helpful to have Ryan on your side. He helps you figure out how to build your profile, get engagement, fine tune your outreach strategy and automate parts of the process that are otherwise highly time consuming. And he’s a great guy to work with – steady, smart, down to earth, and best of all, a no-BS kind of guy.
Ryan is the king of B2B lead generation on LinkedIn. His program helps connect all the elements required to make meaningful connections on LinkedIn.
For our business, LinkedIn is a fantastic area for connecting with potential clients such as school teachers and architects.
Thanks so much to Ryan for all your help! I highly recommend B2B Leads for any businesses looking to grow 🙂
B2B Leads are taking their work very seriously, responsibly and diligently and I’m not waiting on B2B Leads to move, they are hands on and I never have to question whether or not they are getting things done...I see the results all the time, it’s just consistently ongoing and it’s obvious they are providing us such great service. There is no doubting that B2B Leads would provide another client the same level of service (See full recruitment case study here).
You know how I ended up working with Ryan? Because he contacted me on LinkedIn! He practices what he preaches. It always feels a bit of a risk to actually go for a 'help you on social media' character...he turned out to be a legit, decent human who listened a lot, and only brought out his signficant expertise once he understood how he could help. As much as his systems are both useful and down-to-earth, I found as much value in his willingness to offer ad hoc advice and just generally help with questions across wording, technology and presentation. My goal was to increase presence so my content and ideas could reach more people. His confident advice helped me to get focussed, and I now have a rapidly growing LinkedIn presence as well as a locked in work ethic around production. If you're on the fence on whether to take the plunge and get Ryan's advice...just do it. You'll get your money's worth just by watching how he goes about it!
I am Taisa from True Virtual and we offer 3D media solutions for businesses, I met Ryan at a networking event and we started working together about 6 months ago, Ryan has been great, we have implemented a great marketing strategy for True Virtual and I am starting to see the results in terms of lead generation and conversions, Ryan is really accommodating of my business needs, and really open to suggestions. He is always willing to help and will jump at things straight away to get them done, I want to say a big thank you to Ryan and his team and looking forward to working together in the new year!
