The last 2 years have shown us how important it is to have an online presence.

In my latest video, I go over what’s changed on LinkedIn and why now more than ever you should be leveraging the platform.

Video Transcript
2020 2021 were pretty rough years for a lot of businesses. But when it comes to using LinkedIn and the power of LinkedIn platform has really only grown and grown as a result of everything that’s happened in the last couple of years. And in this video, I wanted to go over the core reasons why in 2022, you need to be, if you’re an entrepreneur, you’re a business you sell to other businesses, other professionals you need to be using LinkedIn. To sell more, get more sales in assemble products.

Hey, how’s it going? Ryan castle here from B2B And today I wanted to talk to you about why you need to be using LinkedIn in 2022. So the big reason, the core reason beyond like all the regular stats around LinkedIn, White’s powerful platform. That the core reason being that. The easiest way to find your target market.

And this way you talk to Monica hangs out. I mean, if you can’t get in contact with them or you can’t find your target market for any particular industry, then there’s no point being on the platform. And that’s what makes LinkedIn such a powerful platform. It gives you this amazing ability to search and find exactly who you need to.

Your target market themselves. So the one that’s keeping this database up to date. So as they change jobs, there’s more and more pressure for people to keep their LinkedIn up to date because it’s. Essentially their resume, their company profile. So it makes a lot of sense for them to keep it up today, which makes it easier for us to find the right people that we need to when we’re looking to sell our products and services.

But over the last couple of years, especially with everything that’s happened with COVID more and more people have been forced to go online. And the platform has just really brought more and more and more. So I’m going to share a couple of. That’ll hopefully encourage you to spend more time on LinkedIn and understand its power and realize that it’s not going anywhere.

If anything, it’s just going to become more and more useful. Now they’ve, they’ve really put a lot of effort and a lot of money into improving the platform, adding a lot of extra features, but at its core, it’s really. Still the same platform in terms of, Hey, can I find my target market? Can I get a message in front of them?

Can I start a conversation with that target market? And that’s what really, like I said, makes it a really powerful platform. So with over 700 million users worldwide, it’s definitely still the world’s leading professional database professional social media platform. And what was really interesting.

I like this stat here. So there was a 55% increase in conversations with among connections in 2020. So imagine 2021 was an increase again, but it’s just showing that more and more people are coming to rely on that as a way to communicate as we are. Being reduced from networking events and, and more face-to-face interactions.

So please, for anyone who has not used LinkedIn for you, looking, you target all the businesses, your business business, you have a technical product, whatever. You need to start using LinkedIn in 2022 to start generating more leads, more sales. So if you need help with how to get started, just check out my channel.

There’s tons of stuff on how to optimize profile, how to generate more leads. There’s tons of great information. But first things first, just make the decision that LinkedIn is something you’re going to focus your efforts on for our really successful 20, 22. So that’s it for today. Cheers. Have a great day.

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