Podcast: Implement THIS LinkedIn Message Sequence NOW (LinkedIn Lead Generation)
This is probably what I’m asked the most.
What kind of messages do we send on LinkedIn to actually generate leads?
We’re all so used to getting spammy, crappy messages on LinkedIn it’s hard to believe that anything could still even work.
In my latest video, I show you how simple it can be with the right process and go into ours in detail so you can start standing out from the crowd and generating high-quality leads on LinkedIn today.
So you can start generating leads on LinkedIn, start learning what works, what doesn’t and start generating leads today.
Hey, how’s it going? Ryan Caswell here from B2B leads.com. And today I wanted to give you in the quickest possible time, a bit of a structure, a bit of a framework to start generating leads on LinkedIn. But those who are unfamiliar, we’re talking about outbound lead generation. So we’re looking for our ideal client on LinkedIn, whether that’s through the, just the normal search.
Or through sales navigator specifically. And what we’re trying to do is reach out and connect with them. So we’re talking about a standard connection campaign, connecting, connecting with prospects and starting a conversation. What do I like to do is just a simple board drip message sequence spaced out over the course of keeping those messages short to the point and getting that person to start a conversation with us. What we have is four messages, 1, 2, 3, 4, the first one is a connection message. Whereas we need to get that person to connect with us in order to talk with us further, because if they don’t connect them, we can’t send any messages.
Next one is to identify interest next. One’s a up and the last one’s a classy goodbye. So things to keep in mind for all of these, none of these messages. Should it be longer than three to five sentences. Each one should have one call to action, maybe two on the last one, but we, oh, we only want one call to action and the spacing between each message until someone actually engages and replies.
And then that moves into now. We weren’t talking about that. We’re just talking about eliciting engagement, initial engagement to start with today. So the first one is connecting sent whenever you want it doesn’t matter. And then when someone actually connects we way today, one day before we send our next message, hopefully they replied to that.
Most people generally reply to that. If they don’t reply, a lot of people are legit. Tend to just hound people that keep sending messages one day after the other far as I’m concerned, if someone’s not interested today, your best bet is to wait a longer period of time. So that there’s a bigger chance that whatever was keeping them from replying today has passed.
And you’re now contacting them at a different point of time, giving them some breathing room. I like to give it seven days before you do any sort of follow-up. And then the last one would be 14 days to spacing that out over the course of the month. Keep them all. One call to action. Example of my connection message.
Well, one I’ve used before that’s quite successful and quite simple. Hey John, you, well, we haven’t met before finance Ryan run Aussie legend company. We often post useful content on lead gen posts, love events, and have a money back guarantee on our service. Any of this is a value. It would be great to connect with getting that person to connect based on our value, which is really going to help us lead into the next message.
Now, the next message. So many ways you could do this, but one really simple way. And I’ll, I’ll include some links to some useful frameworks as well below is. And like I said, I want to get this super simple for you so they can get started. Hey John, thanks for connecting. Hey, it’s lead generation. Something that you are interested in learning more about.
Well, sometimes they say, Hey, John, thanks for connecting. Hey, rather than sending you unwanted messages is lead generation something you’re interested in, you know, ’cause you said you’ve connected because you said it was on value or admitted those of value. Cause I asked him if it’s a value let’s connect, is it something that you’re actually interested in?
And so that gets us a yes, no response, which is very easy for that person to say yes or no, rather than, Hey, tell me how how has your. Yeah, or what are you working on at the moment? People don’t know you. They don’t really want to send you a war on peace essay explaining, you know, the problems that they’re having.
Some people maybe, but for the most part, we want to make it super easy for people to engage and respond. Hopefully most people will respond that, but sometimes you need to follow that person up. This is a chance where you can probably put some credibility burning material, mirror material in, you know, X Y and Z do this, or we typically do this.
Or if you post any events or have any good resources, this is a good chance to promote those. I tend to say, you know, Hey, just to follow up on my last message, Hey, we’re going to be going over a training soon, covering out depths for lead generation, using LinkedIn. If you’re interested in joining, just let me know.
And so then we can get engagement that way to to get them into Webinar funnel essentially. And so lastly, if that doesn’t work, we do, what’s called the classic goodbye message, which is, Hey, this is the last time I’m going to follow up. And it’s really important to express. This is the last time.
Cause that’s really powerful. Some reason it tends to get a lot of people who do have an interest, but just assume that, you know, you’re going to keep messaging them or hoping to just leave it in their back pocket for another day, gives it actually elicits a response from people who do have the interest, but just haven’t actually taken any action.
So here’s the last time I’m going to. Just wanted to check. If there are any, if there’s any interest I’m happy to touch base in a next quarter or a few months in the new year, just let me know. Perhaps you’d like to look at this resource website, check out some of our reviews and then finish kid super short, super simple, but it’s a really effective message.
This is probably the most counterintuitive message that we send. And a lot of people feel it’s too much or, you know, it’s not going to work, but so many of my clients are surprised about how effective this is. Cause you just, you giving people the ultimatum, like this is the last I’m going to follow up and it just works really well.
So I highly recommend that you do include this one. There I’ll include a link to some message templates below. If you have any questions or want me to have look at any of the messages, feel free to leave that in the comments as well. And I hope that’s been helpful as always Ryan Caswell from B2B leads.com.
Have a great day.
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