Podcast: How To Get People On A Sales Calls Using LinkedIn Outreach (ASAP!)
So many of my clients tell me that when they finally get the opportunity to have a human conversation with the right person in an organisation, their product or service speaks for itself and sales generally come fairly easy.
The challenge of course is getting enough of your prospect’s attention in the beginning to get those initial human conversations.
In this video I go through the secret sauce that is, generating calls with qualified leads using LinkedIn.
Hey, how’s it going? My name is Ryan Caswell from B2B leads.com. And it’s just a real quick video to talk about my three-pronged or snowball approach to getting client. Prospects on LinkedIn onto fentanyls quickly. Now where most, what most people do on LinkedIn is they tend to reach out to people. And I try to say everything in one, go and put a link into book, call and get that person to book a call straight away.
Problem with this is it’s a, it’s like proposing on the first date. It’s a little bit too much too soon, and you’re asking too much. Of that person to it, to begin with. So what I like to do, and this is just real simple approach that you can take with your LinkedIn messaging is what I’ll call my three-prong snowball approach.
Let’s give it a name. And essentially what you want to do is step one is we want very, like the first bit of engagement that we want. That’s going to snowball into the next bit of engagement, the first bit of engagement that we want from our. Is to connect on value. So what this means is that we’re going to reach out to people to connect on LinkedIn.
We’re going to find that ideal target market, and we’re going to try and get them to connect with us for the value we bring. Hey, how’s it going? My name is Ryan Caswell around nosy lead gen com. I have money back guarantee posts, lots of great content. Many of this is a value. It’d be great to connect.
So is this a value? It would be great to connect that key sentence there. We’re getting people to connect with us based on the value that we can bring to that particular prospect. So the first step to. Effect is getting them to connect based on the value that you can bring. Next thing, identify interest.
So rather than just assuming that the person is interested in what you want and sending them a whole bunch of crap, they didn’t ask. Well, what we want to try and do is elicit, engaging. Because engagement will snowball into further engagement and more valuable engagement. Like a phone call is far more valuable than a thumbs up on a messenger.
So what we need to do is identify interest. So we have a little bit more time on someone’s connected. We can say a little bit more, but we don’t want to say too much because if we send someone, you know, a three-page essay on every single thing that our company has done. It’s valuable. They’re just going to ignore it.
So we need to identify interest and we need to do it quickly succinctly and to the point, and we want them to have one call to action, which isn’t following a link and to learn more or anything like that. We just want them to say basically, Well, no, and Noah’s powerful as well. If someone’s not interested, we it’s good to know this so that we don’t have to pursue that person or follow them up or send them unwanted messages any further I know is better than maybe or no response at all.
So what we want to do is identify interests. You can say a little bit more you can go even beyond. Hey, nice to meet you. Hey, is for example, what I often do, Hey, is lead generation business, business, lead generation, something you’re interested in learning more about. Yes, no, it’s that simple. And so if we can identify, yes, there is an interest then what we can do is propose the call and still like, not necessarily just sending a booking link.
So when you send a booking link, something like Calendly where people can book into your calendar. Yeah, this is great. This is obviously saves a lot of time, but. From my experience, have a bit of an issue. I feel like it is where they feel like they’re being forced through a process or a system. So what I’d like to do is rather than just sending the booking link is proposing the cough.
Hey, okay. Great. Love you. Interested in lung. How about we organize a call because of these reasons. Pretty simple. Once again, it’s very simple. Yes. No type question. Yes, no. Yes. Okay, great. Let me know when suits for a chat or find a time on my calendar link below. That’s easier. So we’ve given them choice.
But the obvious choice of easier choice is the choice that we want them to select. So it’s the illusion of choice, but people feel better giving the option. So rather than being forced into something that they don’t necessarily want, we’d give them the choice where that is the better option. So it just makes sense to do it.
So post the call. Yes, no. Yes. Okay. Here’s the option that here’s how to make the call and cool. Sorry about the horrible handwriting. So there is people don’t do this is because, well, I guess it’s just easier to send a booking link and hope for the best. So this is why you need good systems. That’ll help you manage who’s replying, who’s engaged and what you need to say.
And when, because this process in an ideal. That would all happen in one short conversation, but in the real world, you might send connection message. Three weeks later, they might connect. They might not even reply. You send another message eventually say yes, and then you might propose the call. You might not hear back from them for a couple of days.
Follow them up. They said they are interested. Then you send the call. Like if you don’t have a proper system to track this for you, it’s going to feel like a ton of work. So you have a good system. Like we use a, essentially a CRM that basically says this person needs to be sent this message today. It just makes it so much easier.
Now it takes 15 minutes a day to go through all your messages and everyone’s sent the right thing at the right time. But this is a really effective way. Get people into Kohl’s without going too hard, too fast. Now, depending on the industry, the product, the service, that market need, all that sort of stuff.
You can experiment with jumping straight from here to here or combining these things through juice, your to increase your return on investment by reducing your inputs into what you have to do here. But this is a great approach. If you’re trying to get that initial proof of concept to see if the process works and then you can.
Tighten it up and make it more efficient later. So had that helps in terms of how to get people into Kohl’s. If you have any questions around, more specifics around messaging, feel free to reach out, leave a comment for. And as always Ryan Caswell from B2B leads.com have a great day.
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