WHAT WE DO
Want to close more deals with high value business leaders and hard to reach professionals?
WE BUILD YOU A SYSTEM THAT FILLS YOUR TEAM'S CALENDAR WITH QUALITY B2B SALES CALLS EACH MONTH
STEP 1
(1-2 weeks)
WE DEVELOP YOUR LEAD GEN STRATEGY
During our setup and strategy phase, we take a deep dive into your target market, what sets you apart, and why your clients choose you. From there, we develop all the necessary assets for a successful lead generation campaign with LinkedIn (IMPORTANT - we will need access to at least 1 team members LinkedIn profile with Sales Navigator activated).
More Details?
If you decide to work with us, the first step is to schedule a 1-hour onboarding session with our customer success team. Before this session, we’ll ask you to complete a short survey to provide key details, ensuring we’re fully prepared for your onboarding.
Our Team
You'll work closely with a dedicated local customer success specialist while benefiting from the collective expertise of our entire team. Every member is a LinkedIn and B2B lead generation expert, collaborating regularly to share insights, refine strategies, and stay ahead of market trends.
What to Expect in Onboarding
During our first session, we’ll:
✔️ Identify the LinkedIn profile we’ll use for outreach and secure account access
✔️ Ensure LinkedIn's Sales Navigator subscription is setup (Costs approximately $100/m)
✔️ Define your target market, value proposition, and key differentiators.
✔️ Share our expertise on what’s working best on LinkedIn right now.
✔️ Understand your business goals to develop a strategic LinkedIn approach that aligns with your objectives.
Within one week, we’ll return with all deliverables ready for your review.
Timeframe
Onboarding typically takes 1-4 weeks, depending on feedback. We won’t launch until you’re completely comfortable with the copy and strategy. During busy periods, it may take up to four weeks to schedule your onboarding session, as we ensure every client gets the full attention needed for success.
What’s Included
✅ 1-hour onboarding strategy session (+ additional meetings as needed)
✅ Ideal client research & segmentation using LinkedIn Sales Navigator
✅ LinkedIn profile optimisation (Summary, Headline, Background image, and key updates for better visibility)
✅ LinkedIn company page optimisation (About section, Background image)
✅ LinkedIn outreach scripts tailored to each campaign and target market
✅ LinkedIn nurturing scripts for continuing conversations beyond the first engagement
✅ Email scripts for transitioning conversations from LinkedIn to email and sales
STEP 2
(3 Months)
BUILD/RUN/TEST/OPTIMISE YOUR LEAD GEN SYSTEM
Once everything is approved, we launch your campaigns, reaching out to new prospects through your LinkedIn profile, We meet regularly to fine-tune the strategy and build you a repeatable system that consistently generates 5–10 high-quality booked sales calls a month with a conversion rate of 10–30% (per LinkedIn Profile).
More Details?
Campaign Launch & Management
Once all assets are developed and approved, we’re ready to launch. From that point on, we handle everything, from initial outreach to follow-ups, lead nurturing, and booking sales appointments.
We manage the process through our custom-built CRM system designed specifically for LinkedIn outbound. If you're already using a CRM, we can integrate with your systems and processes. While LinkedIn is our primary focus, we may also introduce warm outbound calling if it makes sense for your target market or they're less active on LinkedIn.
How Many Messages Are Being Sent
Each LinkedIn profile has a weekly limit on connection requests. Based on how many people accept, we then engage them with a tailored sequence of messages, follow-ups, and in some cases, warm calls.
As a general guide, per profile each month we typically see:
-
800–1,000 connection requests sent
-
200–500 new connections made
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400–1,000 follow-up messages and manually nurtured conversations
Timeline
Once campaigns go live, we schedule an early follow-up to review initial data and make refinements. After that, we meet every two weeks to review performance, lead quality, and make any backend adjustments as needed.
We recommend a 3-month initial commitment. Some campaigns perform straight away (we’ve had clients book meetings and close sales within the first week), while others (especially in competitive industries) require more testing to find the right approach. We’re experts at troubleshooting tricky campaigns.
Outcomes
Our goal is to build a repeatable system that books at least 5+ high-quality sales calls per month per profile, with 10%–30% of those converting to sales depending on your offer and sales process.
STEP 3
(Monthly)
HANDOVER, MANAGER OR SCALE
Once we've developed a winning formula, we offer flexible options to either scale up or reduce costs, tailored to your goals, resources, and priorities. If you have the capacity, this is also a great opportunity to scale the approach across multiple team members, bringing down your cost per lead as we grow (See more details below).
We can also explore adding other channels and content marketing to boost lead volume, build brand recognition, and attract higher-value clients.
DONE FOR YOU
Once everything is working, we can continue managing the system and booking meetings for you or your team.
DONE WITH YOU
We’ll continue managing and optimising your campaigns, while your team takes over the LinkedIn inbox and lead nurturing to maintain personal engagement.
HANDOVER
We maintain the entire lead gen ecosystem and offer support as needed, while handing over campaign setup and management to your team.
HOW TO GET STARTED?
SIMPLY BOOK IN A CALL WITH OUR TEAM AND WE’LL LET YOU KNOW IF WE CAN HELP
CASE STUDIES
SEE WHAT OUR CLIENTS SAY ABOUT WORKING WITH US
JOEL BENNET
Leadership Development Consulting
"Since partnering with B2B Leads two years ago, we have achieved a >5x return on our work together. I would highly recommend them to anyone who needs assistance in sourcing new leads for their business."
More Details
Our work with Joel reflects a common scenario for our clients: long sales cycles, large deal sizes, and services that can be challenging to create urgency around. In the beginning, we worked closely to develop a tailored process before scaling back our input and costs. This approach allowed us to sustain lead generation long enough to navigate lengthy sales cycles. We’ve been successfully working together since 2022.
MATT ARMOUR
Bid Management Consultants
“In excess of $1.2 to $1.3 million in the pipeline!”
Watch Interview
Matt joined us in 2022 after several initial discussions and a bit of hesitation to get started (a common scenario). Soon after we kicked things off, we helped close over $200k in deals within the first few months and built a pipeline exceeding $1M. For over two years now, we’ve been managing all of Matt’s lead generation efforts, delivering consistent results and growth.
DR Richard Chambers
Performance, Wellbeing & Leadership Expert
“Currently negotiating a contract worth $100k which will be my biggest contract and I’m super excited about it!”
Watch Testimonial
FAQs
How many people will you reach out to?
As a general rule, we reach out to or invite 200 new people per week on LinkedIn. Depending on the number of connections and the service package you choose, we will also send a series of LinkedIn messages to new connections over 30 days, follow up with those who reply, and engage with others via email or phone as needed.
Our outreach volume is primarily limited by LinkedIn's weekly invitation cap (200 invites per profile). To increase outreach and engagement, we can expand the service to multiple LinkedIn profiles and explore additional options like content marketing or LinkedIn paid advertising.
Can’t I do this myself? What's the advantage in getting you to do this?
You can absolutely do this yourself (and we can even provide you with all the training materials if you’d like to give it a go). It’s similar to repairing your own car instead of taking it to a mechanic. The real question is: where is your time best spent? Is it more valuable to let a specialized agency, with a dedicated team that does this all day, handle it for you, rather than navigating the hurdles of learning and executing it yourself?
Even after we’ve developed and fine-tuned the process, if you decide to bring it in-house, we can hand everything over to you. It’s your process, and we’re happy to ensure a smooth transition.
Will this work for me?
Lead generation is challenging, if it were easy, we wouldn’t exist. Every business presents unique opportunities and challenges, so it’s crucial to approach this process with clarity about what solving lead generation means for your business and what you’re willing to invest to achieve it.
To give you peace of mind, we offer a 30-day money-back guarantee on the monthly retainer during the first month of running your campaigns. This ensures we have skin in the game too.
If we haven’t developed a process for booking qualified calls by month 3, we will extend our services free of charge for a month to provide more time to test and learn.
While lead generation depends on variables sometimes outside of our control, you will walk away further along in your lead generation journey, with valuable data, insights, and a clear understanding of what to focus on next to grow your business.
MORE CASE STUDIES
SEE WHAT OUR CLIENTS SAY ABOUT WORKING WITH US