About Ryan Caswell


I’m a B2B lead generation specialist based out of Brisbane, Australia. I help B2B businesses grow by helping them effectively communicate with their ideal clients and generate high quality sales leads.

I’ve long had a passion for building online businesses. Connecting companies to their clients through the power of clear messaging and valuable conversations is what I love to do.

My team and I help struggling companies expand their sales exponentially.

But it’s not just about sales and making money. It’s much more than that.

It’s about helping my clients live their dreams, helping them earn the money and have the time to follow their passions, rather than be stuck in an office toiling away for much less than they deserve.

Supporting others’ success is one of my greatest joys in life, but it took some living and learning to get here.

So, how did I get here?

My career began decidedly “offline.” I started out in coal mining—driving trucks, blowing things up and drilling big holes in the ground. After a while I moved into engineering, business improvement and data analysis.


The money was great, but it left me feeling empty… My passions were elsewhere. So I quit and decided to start again with something new: coding and web development.

Things were moving along nicely when…

Out of nowhere my wife and I thought, “Hey, let’s move Brazil and open up a bed and breakfast! I’ll learn Portuguese when we get there. She’ll be right” It was unexpected, and a risk, but we were committed. And it felt right. So off we went to the mountains to open Cabana Pedra Branca.

Here I am looking over our farm—it’s such a beautiful place. Reminds me of Pandora from the movie Avatar. There are waterfalls everywhere — even one that flows upside down!


It was here I began learning probably the most important lesson about being an entrepreneur: You can set up an amazing business, but if people don’t know about it then you’re stuffed. Or, in other words, marketing is important!

After two years of adventure in Brazil, we moved back to Brisbane and I began focussing on my true passion: the wonderful world-wide web.


I created an ecommerce business and it, ahem, failed.  Why? Well, I hadn’t quite learned my lesson the first time. You know the one… Marketing. Is. Important.

So, I got a job working at a digital agency. I liked it a lot, except there was one little problem. We were building amazing websites, but our clients weren’t getting the results they deserved. I bet you can guess what was missing…

I learned everything I could about digital marketing, and discovered outsourcing: connecting to the sea of specialised and talented people available all over the world.

Finally, it was time to start my own business (again). I was determined to solve the biggest problem I experienced myself as a business owner, and for so many other businesses I encountered along the way. Yep. Marketing. Generating leads, getting the business in the door.

So b2bleads.com was born.

Originally, I offered a broad range of services and worked mainly with other small businesses. The marketing I did worked, but it required a lot of time and patience or large capital investments. There had to be a better way.

There is a better way, the fastest, most cost effective way: find your ideal clients then start a conversation with them. But not just any old conversation—one that shows potential clients the value of what you have to offer, a solution to their problem.

Why I do what I do

I could say it’s the money, but the truth is when my son was born I realised there’s more to life than working a 9-5 job at some office… A lot more.

I wanted the freedom to do work that I loved and to follow my passions in life, spending time with my family, rock climbing, travelling, and helping people change their lives by growing their businesses.

I wanted to help people to avoid the same mistakes I did when I started. I wanted to help them live the life they dreamed of, like I (finally!) did.

My clients

  • People with passion for living
  • People who want to massively change their lives for the better
  • People who ask “‘How can I?” instead of say “I can’t”
  • People in B2B

If this sounds like you, even just a little bit, let’s start talking. Let’s see how “you can” by taking the first step and jumping a call with me.

Just use the link below to book a time and I’ll let you know if your business and I are a good fit to work together.

Apply for a strategy Session

I am very picky about who I sign as clients

I will only sign on customers who I am certain will see results and a positive ROI from my service. Interested in finding out if you are a good fit?

Apply for a free strategy session using the link below or send me an email at ryan@b2bleads.com