Podcast: 3 Biggest Mistakes People Make On LinkedIn
In my latest video I go through some of the biggest mistakes I still see nearly everyone making on LinkedIn and of course, how to avoid them.
Hey, how’s it gone, Ryan Caswell here from B2B leads .com. And today let’s talk a bit about some of the biggest mistakes. I see people making on LinkedIn and of course, how to avoid jumping straight into it. For those of you are fairly familiar with it, with what I do mom with outbound lead generation, primarily focusing on LinkedIn you’ll know that I haven’t written a system what’s known as my four P four step process.
But we focus on the four key components to generating leads on LinkedIn that comes down to your profile or your positioning, the people you reach out to prospecting what you say to those people. So let’s for a minute, just assume that. You’re doing these things, right. You’re talking to the right people.
You profile makes sense. And you’re saying the right things to the right people. One of the biggest mistakes I see most people making on LinkedIn is, well, they’ve done a lot of study what they’ve done in the study, and they’ve read a few articles about what to do on LinkedIn, tell you, but the thing is with LinkedIn, the coal issue with it, as opposed to say paid marketing is it uses a very valuable resource that a lot of people don’t actually treat us very valuable resource.
Time. So, whereas paid marketing, you just go, bam, put in, you know, a thousand bucks and it sends the thing to this many more people puts it in front of this pingo people. Yeah, that’s great. The problem with organic outreach is often requires time to reach out to people to have conversations with people.
And so ROI becomes incredibly. Dependent. So once again, we’re talking about getting your profile, right? The people right in the messaging, right. It becomes incredibly dependent on how efficiently you can do it. And look, people will say, you know, I’d like to do this. I’d rather talk to less people and have I’d rather talk to less people and have more people convert.
And, and I looked at them and I say, yeah, who wouldn’t, obviously we all would, but in the, in an ideal world, that would be the case. But the reality is, is that not everyone is interested and we need to talk to a lot of people to find the people who have the interest. And this depends on good solid processes.
So ROI, isn’t just dependent on doing the best thing, saying the best. I’m having the best messaging doing really customized things for every single prospect, because at a point you start to increase your cost too much because the more time you put in the more effort and more things that you do to acquire each prospect or each.
The more costs you start to incur ROI is completely dependent on the balance of these, in this system, between the inputs that you put in per prospect and the output that you get as well. And so it’s not just a matter of, Hey, how can we do this better? It’s packed. And we get this balance right, between what we do, how can we be more efficient?
And for a lot of people, their lead generation improving it, and even just getting an ROI. It’s just a matter of doing what they’re doing, but doing it more efficiently, having a system to manage what you need to say and when, and telling you all these things so that you only spent 50. Versus, you know, an hour, two hours, and that’s gonna increase your return on investment by essentially, you know, five, 10 times, because you’ve reduced your time input by five, 10 times.
It’s that simple. So this mean being an engineer and quite technical, this is my favorite thing and where I see it, most people come apart because too much of what’s promoted and taught is just. You know how to sell better or do things better rather than how to do these things efficiently, which is where ROI actually lives.
Not just in doing more, you know, McDonald’s, doesn’t make the best hamburger in the world, but they have incredibly good business systems processes. That’s the biggest mistake that I see people. And then when it comes to actual you know, content marketing and building a brand and, and things like that, the other biggest mistake that I see people on making on LinkedIn is first of all, they’re trying to get attention rather than attention with the right people.
But they’re also trying to take this approach where they’re building inbound. But they haven’t actually got a network to sell to first. So make sure that before you start focusing on content marketing, you have a way to feel your network with people, for which to serve that content too. I always refer to this as billboards in the desert.
A lot of people set these billboards up. They’re putting. Out in the middle of nowhere because they haven’t got an audience to serve it to very expensive time-consuming endeavor and elicits, very poor results. Remember when it comes to LinkedIn, you need good solid processes. So I’m happy. Check out the channel, join on one of our training webinars.
We’re always going through how to do the processes, have it run things more efficiently use using, you know, automation systems, CRMs, all that kind of stuff so that you can just focus on the things that. You specifically, and you get the best ROI. And of course, when it comes to content marketing, making sure there’s an audience to serve it to first, I hope that’s been helpful as always Ryan Caswell from B2B leads.com.
Have a great day Cheers.
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